Google +1 Button Now Working In AdWords
One of my reps at Google has given me the heads-up that the Google +1 Button now works with Google AdWords! So, in other words, if someone +1′s your AdWords ad, everyone in that person’s Google network...
View Article3 Ways To Rapidly Increase Google AdWords Click-Through Rate
Google AdWords is the dominating pay-per-click search engine on the internet today. Contrary to popular belief, however, an advertiser who pays more doesn’t necessarily have an advantage over others....
View ArticleWhy I’ve Come to Like Ripoff Reports Against Me!
Every online marketer, no matter how honest, knows about Ripoff Reports and has most likely been a victim of it. If you’ve been living under a rock – or are new to online marketing – Ripoff Reports is...
View ArticleAdWords How To: AdWords Adds ValueTrack Update
Google AdWords has added a valuable new tracking parameter to their “ValueTrack” tracking platform, passing ad position data: As of now, you can add an Ad Position parameter to your tracking URL. So,...
View ArticleAdWords How To: New Top Of Page Bid Estimates
Google AdWords has announced a new metric in AdWords reporting that allows you to further optimize your ads to show above the search results, where the highest clickthrough rates exist. While AdWords...
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Microsoft MSN adCenter: New Account Reactivation & Improved Interface for...
MSN AdCenter wasn’t always my favorite to work with – in fact it was downright difficult for a long time! So much so that I wasn’t even using it for the first half of this year. However, they’ve been...
View ArticleAdWords How To: Great Display Ad Advice From Google
Google’s Inside AdWords blog has posted a great set of guidelines on creating effective display ads. Here is a summary of the key bullet points in their post: 1. Call-to-Action 2. Call-to-Action in...
View ArticleAdWords How To: Google AdWords Price Increases? Not Quite.
In reviewing stats for this blog I’ve discovered that one of the most common search terms that people use to find us is “Google AdWords Price Increases.” This made me laugh because just this week I was...
View ArticleAdWords How To: Conversion Optimizer (CPA) Bidding
After looking at an account last year that was completely run into the ground by another AdWords management firm (name withheld) I noticed that many of the campaigns had a very long conversion history....
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AdWords How To: Optimize Ads For Conversion, Not Clickthrough
One of the most common mistakes that even seasoned AdWords advertisers make is to leave the default AdWords setting enabled, that automatically optimizes ads by clickthrough rate. What it essentially...
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AdWords Tip: Quick & Easy Shortcut To High Clickthrough Rates
Google AdWords Quality Score, the key determining factor in what your ad positions will be, how much you will pay-per-click, and even if your ads will run at all, is determined to a large degree by...
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AdWords How To: The Importance Of AdWords Match Types
New AdWords advertisers typically type or copy-and-paste a list of keywords into a new ad group, without choosing specific match types, or, better yet, creating different ad groups for each match type....
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AdWords News: Google +1 Coming To Display Ads
Google has announced that their relatively new Google +1 button is coming to Google AdWords display ads! As you probably know by now, the +1 button has been live on search ads for a while now. Here’s a...
View ArticleAdWords Tip: For Best ROI, Optimize for Onsite Conversion
When people approach me for AdWords help, they’re usually at the end of their rope and about to give up on it. But, nine times out of ten, there’s nothing inherently wrong with their AdWords campaigns....
View ArticleAdWords News: Google Announces Display Campaign Optimizer
Google has announced the new Display Campaign Optimizer. Here’s a YouTube video from Google explaining how it works: http://www.youtube.com/watch?v=zwn9gVOztcc I’m excited to start testing this out,...
View ArticleAdWords Quality Score: Your Most Important AdWords Metric
AdWords Quality Score is perhaps one of, if not the most, important metrics available in your AdWords account. However, few AdWords advertisers understand Quality Score, and as a result they don’t...
View ArticleWarning! AdWords Increasing Landing Page & Quality Score Requirements
Here’s a heads-up and a warning to all Google AdWords advertisers: According to Google’s own Inside AdWords blog, they’re about to tighten up landing page and quality score requirements across the...
View ArticleAdWords Tip: A Novel Solution To AdWords Tracking
As both an AdWords & pay-per-click advertiser myself, and a manager of clients’ PPC campaigns, accurate conversion tracking is a sort of Holy Grail that I’m always searching for but never seem to...
View ArticleThe Top 5 Email Marketing Mistakes
Over the past several months I’ve really revamped my email marketing efforts, while learning as much as I can about what does and does not work when it comes to email marketing. I want to share this...
View ArticleIt’s Official: Google +1 Now Showing On Display Ads
I’ve previously posted that Google AdWords had planned to begin showing the +1 Button on AdWords Display Network Ads. Well now it’s official – it begins today! Keep your eyes open for display network...
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Why I Always Test Multiple Outcomes On A/B Split Tests
Like any good online marketer, I continually split-test as many variables as possible on my websites. For my largest business, NeverColdCall.com (which sells my ‘Never Cold Call Again’ sales training...
View ArticleGoogle Introduces New Ad Placements on Search
Starting Wednesday, November 2, Google has made a slight change to the way AdWords ads are shown in Google Search results. Some ads that have previously been shown in the sidebar (to the right of...
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AdWords Tip: Increase Your Conversions With Remarketing
One of the most innovative and effective tools to have come out of Google’s box of tricks recently is Remarketing. What remarketing does is allow you to “tag” visitors who come to your website, and...
View ArticleCan You Reset Conversion Optimizer CPA?
I had an interesting experience last month that has culminated in some pretty spectacular results in my AdWords campaigns using Conversion Optimizer (CPA) bidding. This experience was with my Never...
View ArticleHow To Hugely Improve Display Network Performance
In my experience, the AdWords Display Network provides the vast majority of traffic and conversions in both my own and in others’ AdWords campaigns. The Display Network operates in two ways: 1....
View ArticleTips on AdWords Landing Page Optimization
I just took on a new client for AdWords management, and had a call today with their SEO guy since he’s the one who can make necessary changes to their landing pages. One of the biggest problems in...
View ArticleThe SEO Question: Is it Trickery? Or is it Beneficial?
SEO – Search Engine Optimization for the uninitiated – isn’t something I delved into until several years after I’d begun my Google AdWords experience. The reason is simple: AdWords was flooding my...
View ArticleSEO Companies That Guarantee First Place Results
Lots of SEO companies will do marketing campaigns, or even go out cold calling, and make claims that they can get you to the #1 spot on Google for your desired keyword, “guaranteed.” This is absurd and...
View ArticleAdWords Conversion Optimizer: Target or Maximum CPA?
Many people wonder if they should use Target or Maximum CPA bidding for AdWords Conversion Optimizer, and that’s a question I’ve asked myself. So now I’m comparing both to see how they work. A bit of...
View ArticleCold Calling for SEO is a Really Stupid Idea
The other day I was reading a forum post about cold calling for SEO, whether it’s a good idea or not, and how to do it properly. This just about blew my mind because cold calling to sell SEO services...
View ArticleAdWords Conversion Optimizer: Counter-Intuitive but Powerful!
The AdWords Conversion Optimizer, also known as CPA Bidding or “Optimize for Conversions,” is one of the most effective tools in an AdWords advertiser’s arsenal – if and only if you know how to use it...
View ArticleGoogle AdWords Myths & Fallacies
Google AdWords advertisers who approach me, either to buy my course or to ask me to manage their campaigns, almost never understand how AdWords actually determines cost-per-click and ad position. Learn...
View ArticleAdWords Ads: Optimize for Conversions
You may have heard the lamentations of AdWords advertisers and consultants recently, about the limitation of ad rotation to 30 days. (It is now 90 days by default, and you can opt-out of the time limit...
View ArticleAdWords Automation: Is It Possible?
When I wrote yesterday’s post about the Optimize for Conversions setting for ads, and the Conversion Optimizer CPA bidding option working as a powerful combination punch, I started thinking back to the...
View ArticleAdWords Conversions: Your Landing Page
It’s a common question: “How can I get more conversions from AdWords?” And it’s a simple answer: “Start with your own website!” It’s a common fallacy for AdWords advertisers to drive themselves crazy...
View ArticleAdWords Tip: One Keyword per Ad Group
In AdWords “best practices” the general rule has been to create tightly-themed keywords groups, limited to no more than perhaps forty, in each of your ad groups, with highly relevant ad copies to...
View ArticleAd Fatigue: The Importance of Multiple AdWords Ad Variations
One of the mistakes I made for a long time, at least in my own AdWords account, was split-testing a handful of ad variations years ago, choosing a winner for each ad group based on my formula of...
View ArticleAdWords Tool: Free AdWords Keyword Tool
I set this up several years ago and pretty much forgot about it, until I was making large edits to a campaign and it came in handy again! I called it my “Keyword Wrapper” and you can access it here:...
View ArticleAmazonAWS Invalid Clicks – AdSense & AdWords Click Fraud
Click fraud has always been a problem with pay-per-click whether it’s AdWords or any other PPC platform. However, I’ve seen it getting out of control on some accounts, with full-on click bombing...
View ArticleSwitching from Conversion Optimizer CPA to Enhanced CPC Bidding
As much as I love Google AdWords’s Conversion Optimizer CPA bidding, it’s not appropriate 100% of the time, and recently I’ve found a few of my campaigns still delivering respectable traffic volume,...
View ArticleCan Conversion Rates Ever Be TOO High?
In my previous post I mentioned reverting campaigns from Conversion Optimizer to Enhanced CPC. The reason is that return on ad spend has been dropping, and I realized that it would eventually become...
View ArticleConversion Optimizer: Max CPA is better than Target CPA
I’ve had a campaign that’s been driving me nuts lately, and I haven’t been able to figure out why – until now. It was cruising right along for years, then 18 months ago I moved it to Conversion...
View ArticleCan a Lower AdWords Daily Budget equal More Traffic?
It sound crazy but it’s true! I’ve found a way to get MORE traffic and HIGHER conversion rates, by REDUCING your daily budget! How? It all comes down to the Conversion Optimizer, or CPA Bidding, that...
View ArticleIs an EV SSL worth it? Or even effective anymore?
A few years ago when I “graduated” and moved away from third-party shopping carts, to my own PCI-compliant self-hosted solution, I naturally had to get an SSL certificate for my website so I decided to...
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WEBINAR: Get Hot Leads with LinkedIn!
WEBINAR: Get Hot Leads With LinkedIn! DATE: Wednesday, October 3rd TIMES: 11 AM and 3 PM Eastern Time PRICE: $20 In response to overwhelming demand, I’ll be presenting a LIVE webinar on the topic of...
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WEBINAR: Advanced Sales Closing & Profit Justification Strategies
WEBINAR: Advanced Sales Closing & Profit Justification Strategies DATE: Wednesday, November 7th TIMES: 11 AM and 3 PM Eastern Time PRICE: $20 I’m proud to announce that I’ll be conducting our next...
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Are You Pushing Your Sales Prospects Away?
As I was getting dressed yesterday morning for a meeting with a very, very huge client, I recalled a story I heard from a sales trainer a long time ago, right after I began my sales career. He...
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Napoleon Hill’s Power of DECISION!
I don’t keep it a secret that I credit Napoleon Hill with all of my success; in fact, I re-read his master work The Law of Success 3-4 times each year and learn something new each time. If you’re not...
View ArticleSEO Myth: Social Signals – Do They Matter?
The concept of Google loving social signals has been a hot topic of conversation in the SEO world lately, but what we’re seeing doesn’t add up to what others are claiming – or trying to sell, to be...
View ArticleWhy Google AdWords Is Losing Customers – Fast
This article may sound strange to many, considering the fact that I was one of the world’s largest AdWords cheerleaders in years past, even recommending it over SEO. (Now I recommend exactly the...
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